Business of design
It’s sad but true; clients don’t see design as creating value for them. They are focussed on getting a competitive advantage, selling more products or services, making bigger profits.
Working from home and remote working has made it difficult to build and maintain a studio culture. Where we once sat alongside each other all day every day, now we might catch up just once a week. We’re unsure how that might impact team spirit, but one studio we’re working with isn’t waiting to find out…
It’s such a simple question: what makes a client choose you over another design supplier?
What can you do or say to attract clients?
Specialising in one service means less competition, higher fees, and the chance to be seen as an industry-leader. No argument, but does it/will it work in Australia?
Why don’t they teach economics in design courses? I guess it’s because many in the design community don’t make the connection between design and economics.
Most designers think others are working on ground-breaking projects while they’re up to their @rse doing grunt work. Truth is, a mix of clients and projects is vital.
What a year. Few of us will exit the same way we entered. Many of us will have changed the way we work. Should we explain any changes to our clients?
If designers can identify the triggers that make clients look for a new design partner we can hone our new business activities.
We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…
We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…
We asked clients what they wanted to see/hear in a pitch. Interestingly, not one client said they wanted to see a current folio. Instead, they wanted to talk, and share insights.
We asked clients how they find designers. There’s much written about how designers find clients but not the other way around … where does a client go to find their dream designer?