Business of design

We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.

Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,

To grow a design business we need more hands … that means hiring either employees or sub contractors. Both need to managed and managing other creatives is hard.

Each year Australian uni’s, colleges and private providers graduate literally hundreds of designers. They’re skilled at designing within a learning framework but have little exposure to the design industry. Does it matter?

Imagine being a client who has birthed and nurtured an idea only to lose control of how it looks and feels by handing it over to a designer.

You finally get a face-to-face meeting with a client you’ve been stalking. You don’t want to blow it. What should you do; say; pitch?

Many designers aren’t taught how to run a meeting efficiently and effectively and that’s a problem when you need to demonstrate confident management of a project. This article might help.

Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.

New year. Let’s take a fresh look at how you get new business and question, what if clients found you instead of you having to find them?

Unfortunately bad clients are not easily identified. They are not labelled, infact most bad clients look and act exactly the same as a good client.

Many creatives suffer from perfectionism. It’s not a positive trait, in fact perfectionism is really setting yourself up to fail. This article explains why.

Traditionally, at the end of each calendar year, creatives design or curate a gift for clients. This year, I think we should do something different. Something more personal.