creative business coach
We’ve been working with designers to discover their ‘onlyness’ and that reminded me of the research I did in a previous life. It’s still relevant so I thought I would share…
Clients are under increasing pressure to get quick results. This has caused them to rush the design process and turn it into a production process.
Great pitchers don’t just chuck the ball in the general direction of the plate. They lean back and pitch it with all their might at a well-researched target with a well-researched strategy. They have a clear goal in sight.
Am I a designer who writes or a writer who designs? And does it matter? Both words and images are integral to clear communication.
In a truly collaborative studio, all opinions are treated equally and with respect. Problem is, that relies on everyone sharing their opinion and that doesn’t always happen.