Design business coaching
Positioning a creative business to attract (the right) new business is our most-requested activity. It’s an area we enjoy because it’s not complicated, but to be successful you must be forensic with the detail. That’s what makes it interesting…
Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?
Imposter syndrome is common in the creative industry. It is often linked to perfectionism, and that’s perceived as a female trait. So, do onl female creatives who get imposter syndrome?
It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…
Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…
Some creatives understand value pricing means upping rates. Billing more for the same work. And if there’s not budget, saying no. But no a lazy response.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.
What motivates clients? Understanding what motivates clients by using an empathy map to uncover what they feel, say, do and see.
We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.
Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.