Design business coaching
Jobs to be done is a process designers can use to understand why customers/clients choose to purchase a product/service. Understanding leads to knowledge.
What exactly is a for-purpose studio? And working with for-purpose businesses the only way to build a for-purpose studio?
If that’s the case, I’ve think we have a problem.
Many accountants suggest studio owners shouldn’t be paid a wage. Instead, they suggest owners get paid whatever money is ‘left’ in the business at the end of the month.
We disagree…
Creatives spend their life on the receiving end of feedback: from design directors; design managers; account service management and directly from clients. How we react or respond can set the vibe for a project and the relationship …
While watching Australia burn, many designers have asked: what can I do? Not everyone can donate cash, time, or have skills to rebuild fences but there is a way designers can help…
Most designers are not in any doubt they add value for clients.
The problem – for both designers and clients – is they can’t quantify that value.
Creative studios must cost on hours and sell on value. Selling a service by hours means the only way to increase profitability is to employ more staff and that’s just not sustainable.
It is possible for designers to work a shorter week and increase profits. It’s directly related to salaries and increasing productivity. What it’s not about is increasing stress.
It still happens – design studio owners treating designers as slaves and promising the long hours will worth it on their CV. It doesn’t have to be that way. You can build a sustainable studio on good working practice.
Contrasting and comparing coworking spaces to commercial leasing options is a commonly discussed topic in design circles – mainly because rental is a large component of a studio’s overheads.
I’m hearing this a lot lately. In one way it shows our industry is healthy. Most agency owners I talk to are up to their ears in work. Or are they up to theirs in deep water …
Value pricing will only work with some clients. As an industry we have spent far to long selling our services by the hour. We need to accept that our legacy clients …