Design business strategy
In 2014 when I bought the newly published Value Proposition Design by Alexander Osterwalder, I quickly adapted the ideas and developed the Design Value Proposition. It looks at design from a clients’ perspective – what value we can add to their world.
Last week I met with one of my regular clients – a studio where I perform the role of Chairman.
In this case, I’m there to help the studio develop new directions – specifically – help them get a swap of new business through the door.
In May 2019, Design Business Council facilitated an UNseminar titled ‘What client’s think’.
We invited three clients to share their views about designers: what they liked, and what they didn’t.
This is a summary of the night written by Serpil Senelmis.
In a crowded marketplace, designers need to explore different ways to find new business. Our design value chain, evolved from Michael Porter’s value chain, works brilliantly to identify where an organisation uses design, how effective it is, and the benefits of using more design.
Of all the line items in an estimate of costs, clients seem to question design management the most. They seem to think that paying for design management is like paying for bottled water…
This research report titled ‘What client’s think’ is based on 500 individual client interviews conducted on behalf of (and paid for by) UK design agencies. We think the results are relevant to the Australian design community and worth sharing.
We’ve been working with designers to discover their ‘onlyness’ and that reminded me of the research I did in a previous life. It’s still relevant so I thought I would share…
Great pitchers don’t just chuck the ball in the general direction of the plate. They lean back and pitch it with all their might at a well-researched target with a well-researched strategy. They have a clear goal in sight.
Am I a designer who writes or a writer who designs? And does it matter? Both words and images are integral to clear communication.
In a truly collaborative studio, all opinions are treated equally and with respect. Problem is, that relies on everyone sharing their opinion and that doesn’t always happen.
