Design business strategy
as AI advances, clients will expect designers to reduce the hours spent on design. This will further undermine the financial viability of the time-and-materials business model.
Design impact can be measured as part of the discovery process and a post mortem
The Australian design industry is not known for introspection. We talk to clients about \’discovery\’ and \’insights\’ but don\’t do it for our industry
Incentives for creative teams start before employment with task descriptions, job descriptions and workflow
R&D exists in every business; some ad hoc and some structured. Putting design in R&D
In my perfect world everyone would share expertise with those who can least afford it. I know our world is less than ideal, but working pro bono for the right clients can be as valuable to you as to them.
Great design rarely comes from light bulb moments — designers usually follow some kind of process. Same goes for management problems — don’t just expect to know the answers.
Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.
The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).
With half the country working remotely and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?
Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.