Design business strategy
That’s what design-led businesses do. They see design has a part to play in every part of their business and the actively apply it.
Clients don’t understand design value because it is design language, not business language
HCD has served us well but with the recent pandemic there is a shift to humanity centred design
The move to digital files has changed the apparent value of our intellectual property. We need to reclaim it as a revenue stream.
Soft skills make humans indispensable – especially in the creative industry where the ability to communicate with clarity is vital. Infact they’re the skills that differentiate a great leader from an OK one. Question is, are they learned skills or personality traits?
Positioning a creative business to attract (the right) new business is our most-requested activity. It’s an area we enjoy because it’s not complicated, but to be successful you must be forensic with the detail. That’s what makes it interesting…
Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?
Imposter syndrome is common in the creative industry. It is often linked to perfectionism, and that’s perceived as a female trait. So, do onl female creatives who get imposter syndrome?
Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.
It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…
We spend a lot of time talking about value add pricing but how much thought goes into getting more from our client $ within the studio.
There’s nothing worse than feeling your not in control of your business. Estimating, time tracking, managing clients and invoicing just mount up.