Design business strategy
An ugly thought? No. It’s just caring about your client. They appreciate advice from someone that has their best interest at heart.
Clients are willing to make referrals. Using a value chain approach you can seek out potential clients within your clients’ business. This is a smart referral approach
Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…
Some creatives understand value pricing means upping rates. Billing more for the same work. And if there’s not budget, saying no. But no a lazy response.
The What clients want survey will research if COVID changed client/designer relationships.
A deeper understanding of the client/designer relationship will be come from asking designers what they think clients want.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.
Showing clients how to measure a return on design using a service blueprint that measures cots and revenue gains
Shifting design from tactical to strategic requires a change in thinking from producing outputs to producing outcomes
One of the most common challenges in the creative industry is hiring. Clients hiring creatives. Creatives hiring creatives. Creatives hiring employees. Creatives hiring freelancers. All tough decisions … should you hire on skillset or attitude? On ability or potential? To job description or opportunity?
Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
We know clients who use design well, those who integrate design throughout their business are more financially successful (think Apple). It’s proven: design helps streamline processes, explain procedures and build a brand culture.