Design pricing
Scaling a design business is not easy. The battle is to get new business then add designers…
Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…
What motivates clients? Understanding what motivates clients by using an empathy map to uncover what they feel, say, do and see.
How many times have you heard a client say that? They have talked to their partner (life and business), talked to some clients and prepared a brief in their head. Now it is just a matter of getting the job done.
It’s a terrible feeling, the realisation the studio you nurtured and grew no longer brings you joy … but do not despair, there are tools and resources to help diagnose the problem and fix it.
Most designers are not in any doubt they add value for clients.
The problem – for both designers and clients – is they can’t quantify that value.
Creative studios must cost on hours and sell on value. Selling a service by hours means the only way to increase profitability is to employ more staff and that’s just not sustainable.
It is possible for designers to work a shorter week and increase profits. It’s directly related to salaries and increasing productivity. What it’s not about is increasing stress.
Contrasting and comparing coworking spaces to commercial leasing options is a commonly discussed topic in design circles – mainly because rental is a large component of a studio’s overheads.
Contrasting and comparing coworking spaces to commercial leasing options is a commonly discussed topic in design circles – mainly because rental is a large component of a studio’s overheads.
Research is clear, loneliness and burnout are linked. There is much a small design team can do to help a designer that is feeling lonely. The first step is recognition.
This research report titled ‘What client’s think’ is based on 500 individual client interviews conducted on behalf of (and paid for by) UK design agencies. We think the results are relevant to the Australian design community and worth sharing.