design value

Staying relevant: designers need business skills Clients expect that you’ll deliver all the elements of the designer’s craft; brand consistency, slick on-brief design, coding, style guides, prototyping, testing  etc. If that’s all you offer you have about 12,000 competitors in Australia. Gaining business skills could reduce this to about 500 competitors. These skills can move [...]

I know what clients really want... Many clients brief designers having already decided what the problem is and the type of work that needs to be done to solve it. They come to the designer because they think they need a website or an app or a small campaign. Here-in lies the problem. Most clients [...]

You can't measure design That's what some people tell me but I think that design leaders should be championing design effectiveness. In my work with design studio owners I often get push back when I talk about measuring design effectiveness. I think in part this push back is due to a misunderstanding of ‘design effectiveness’.  [...]