Each year Australian uni’s, colleges and private providers graduate literally hundreds of designers. They’re skilled at designing within a learning framework but have little exposure to the design industry. Does it matter?

Imagine being a client who has birthed and nurtured an idea only to lose control of how it looks and feels by handing it over to a designer.

You finally get a face-to-face meeting with a client you’ve been stalking. You don’t want to blow it. What should you do; say; pitch?

Many designers aren’t taught how to run a meeting efficiently and effectively and that’s a problem when you need to demonstrate confident management of a project. This article might help.

Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.

Traditionally, at the end of each calendar year, creatives design or curate a gift for clients. This year, I think we should do something different. Something more personal.

Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.

Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.

Many creative businesses are moving to the theatre model. Instead of employing, they hire on a project-by-project basis. I think many are missing the main point of the model…

We build websites using similar templates, then choose the same words to describe what we do. No wonder we end up looking the same.

Most designers choose a creative career because they’re good at and like creating imagery. Problem is to promote our work we must write.

The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.