Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.

Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.

Recent talk about the business of design focuses on traditional ways of doing biz dev, costing, pricing and positioning. That’s so last decade; it’s now about the human side of the business of design.

With half the country working remotely and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?

ONE MINUTE ON THE BUSINESS OF DESIGN Design Business Model Canvas Want more? Design Business Model Canvas, explained in The Business of Design the only book to detail the how and why of running an Australian design business. Produced by The Design Business Council. Available here Business Model Canvas. A video that explains the basic [...]