New year. Let’s take a fresh look at how you get new business and question, what if clients found you instead of you having to find them?
Unfortunately bad clients are not easily identified. They are not labelled, infact most bad clients look and act exactly the same as a good client.
Many creatives suffer from perfectionism. It’s not a positive trait, in fact perfectionism is really setting yourself up to fail. This article explains why.
Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.
Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.
Many creative businesses are moving to the theatre model. Instead of employing, they hire on a project-by-project basis. I think many are missing the main point of the model…
We build websites using similar templates, then choose the same words to describe what we do. No wonder we end up looking the same.
Most designers choose a creative career because they’re good at and like creating imagery. Problem is to promote our work we must write.
The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.
A community of knowledge is a group of people sharing what they know. As the creative industry fractures, they are proving more and more valuable.
Every client needs to onboard new staff. It’s the one project that exists in every organisation, and it’s a perfect way to get more from existing clients.
The creative industry I joined is not the creative industry I’m part of now and that’s OK. It’s changed and I’ve changed. It’s been a career of life-long learning, both in hard and soft skills.