It is unprecedented times and it’s easy to feel overawed by the scale of this pandemic. But the same way you eat an elephant – bite-by-bite, is the same way that design studio owners can survive.
Everything a designer does has impact – our work has financial, social, environmental and value-based impacts on society. It’s up to individuals whether than impact is positive, or negative.
I have long been a believer in the need to have designers in the C suite. However some recent research has made me wonder if we need to work differently to reach that level.
It is part of a designer’s role to give clients a framework in which to give their feedback. A framework helps moves the feedback from the subjective ‘I don’t like orange’ to a more appropriate, and useful objective responses.
Gaining client approval can be the most frustrating part of any project for both the designer and client. We’ve found introducing a RASCI – identifying roles and responsibilities at planning stage – solves many of the issues.
Value pricing will only work with some clients. As an industry we have spent far to long selling our services by the hour. We need to accept that our legacy clients …
Jobs to be done is a process designers can use to understand why customers/clients choose to purchase a product/service. Understanding leads to knowledge.
What exactly is a for-purpose studio? And working with for-purpose businesses the only way to build a for-purpose studio?
If that’s the case, I’ve think we have a problem.
Many accountants suggest studio owners shouldn’t be paid a wage. Instead, they suggest owners get paid whatever money is ‘left’ in the business at the end of the month.
We disagree…
Creatives spend their life on the receiving end of feedback: from design directors; design managers; account service management and directly from clients. How we react or respond can set the vibe for a project and the relationship …
While watching Australia burn, many designers have asked: what can I do? Not everyone can donate cash, time, or have skills to rebuild fences but there is a way designers can help…
Most designers are not in any doubt they add value for clients.
The problem – for both designers and clients – is they can’t quantify that value.