Positioning a creative business to attract (the right) new business is our most-requested activity. It’s an area we enjoy because it’s not complicated, but to be successful you must be forensic with the detail. That’s what makes it interesting…

Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?

Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?

Imposter syndrome is common in the creative industry. It is often linked to perfectionism, and that’s perceived as a female trait. So, do onl female creatives who get imposter syndrome?

Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.

It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…

We spend a lot of time talking about value add pricing but how much thought goes into getting more from our client $ within the studio.

There’s nothing worse than feeling your not in control of your business. Estimating, time tracking, managing clients and invoicing just mount up.

This headline made me smile because, like many other industries, agism is rife in the creative sector. Designers aren’t known for career longevity.

An ugly thought? No. It’s just caring about your client. They appreciate advice from someone that has their best interest at heart.

Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.

Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…