Some creatives understand value pricing means upping rates. Billing more for the same work. And if there’s not budget, saying no. But no a lazy response.

The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.

One of the most common challenges in the creative industry is hiring. Clients hiring creatives. Creatives hiring creatives. Creatives hiring employees. Creatives hiring freelancers. All tough decisions … should you hire on skillset or attitude? On ability or potential? To job description or opportunity?

Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,

To grow a design business we need more hands … that means hiring either employees or sub contractors. Both need to managed and managing other creatives is hard.

Each year Australian uni’s, colleges and private providers graduate literally hundreds of designers. They’re skilled at designing within a learning framework but have little exposure to the design industry. Does it matter?

Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.

Imagine being a client who has birthed and nurtured an idea only to lose control of how it looks and feels by handing it over to a designer.

We know clients who use design well, those who integrate design throughout their business are more financially successful (think Apple). It’s proven: design helps streamline processes, explain procedures and build a brand culture.

You finally get a face-to-face meeting with a client you’ve been stalking. You don’t want to blow it. What should you do; say; pitch?

Design strategy has become a common service offered, or term used, by many designers. Just Google it and you will get about 1,150,000,000 results. When you dig into this you find many interpretations of design strategy.

Many designers aren’t taught how to run a meeting efficiently and effectively and that’s a problem when you need to demonstrate confident management of a project. This article might help.