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  • Home
  • Why
  • Where
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    • Budget template
    • Conversation scripts
    • Costing and pricing calculator
    • Cost vs impact mapping
    • Craft vs strategic mapping
    • Design ladder mapping
    • Pricing systems
  • Resources
Design Business Council > Design strategies
Putting Design into R&D
02
Apr

R&D exists in every business; some ad hoc and some structured. Putting design in R&D

Posted in: Business of design , Communication design studio mentor , Design business strategy , Design studio management , Graphic design business mentor ,
Tags: Agile design business , Design disruptors , Design management , Design strategies , Design strategy , Design value chain analysis , Empathy mapping , Rebrand , Studio management ,
Problems with freelancers
04
Sep

What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
What would happen if you increase your hourly rate?
22
Aug

What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
On the pursuit and misuse of useless data
03
Aug

When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Designers leading designers
01
Aug

When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
What’s happening in the creative industry?
24
Jul

We’re seeing a lot of movement in our creative industry. Factors are varied but many designers are questioning: is this as good as it gets?

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Do you capture value for your clients?
18
Jul

Design value isn’t something designers can assign and expect clients to recognise. Value comes from increasing revenue and satisfaction while decreasing costs.

Posted in: Design business strategy , design value ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Counting your KPIs
Why I hate KPIs
03
Jul

KPIs should be used to measure business performance not individual performance. Here’s why…

Posted in: Design business strategy , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Benchmarking
Benchmarking to be more creative
20
Jun

Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Positioning: getting the right fit
29
May

A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Design has become so complex
16
May

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Scaling up a design business
01
May

Scaling a design business is not easy. The battle is to get new business then add designers…

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
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