Designers are the disruptors. They move away from technology-driven answers to human centred designs.
In design research you are trying to understand the customers beliefs, experiences, attitudes, behaviour and interactions.
We aim to get recognised and paid for the value we create, not the hours we spend on the project. We want to shift from a cost focus to a value focus.
That’s what design-led businesses do. They see design has a part to play in every part of their business and the actively apply it.
Clients don’t understand design value because it is design language, not business language
HCD has served us well but with the recent pandemic there is a shift to humanity centred design
The move to digital files has changed the apparent value of our intellectual property. We need to reclaim it as a revenue stream.
Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
Design strategy has become a common service offered, or term used, by many designers. Just Google it and you will get about 1,150,000,000 results. When you dig into this you find many interpretations of design strategy.
Successful designers can confidently talk money with clients. The ability to explain budgets and estimates is a key skill all designers need.
Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.