It’s a terrible feeling, the realisation the studio you nurtured and grew no longer brings you joy … but do not despair, there are tools and resources to help diagnose the problem and fix it.

There has been much recent social media comment about the branding of the Australian Centre for the Moving Image (ACMI).
The new brand was developed by a UK firm after a tender process.

What a year. Few of us will exit the same way we entered. Many of us will have changed the way we work. Should we explain any changes to our clients?

We’re appalled at the federal budget and the lack of help for SME businesses – especially those not employing. We think we can help.

If designers can identify the triggers that make clients look for a new design partner we can hone our new business activities.

We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…

We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…

We asked clients what they wanted to see/hear in a pitch. Interestingly, not one client said they wanted to see a current folio. Instead, they wanted to talk, and share insights.

We asked clients how they find designers. There’s much written about how designers find clients but not the other way around … where does a client go to find their dream designer?

This is the first in a series of articles reporting on feedback from our ‘What clients want’ survey. We asked clients a simple question: How would you prefer to meet designers? The results are interesting.

We talk to a lot of designers and many want to talk about their price sensitive clients. How much will it cost is a question often asked early in a client/designer discussion. Here’s what to say…

Designers make great strategic thinkers because we share the attributes of great strategic thinkers. We’re curious, consistent, agile, multi-focused, open, questioning and we have a breadth of knowledge.