The creative industry I joined is not the creative industry I’m part of now and that’s OK. It’s changed and I’ve changed. It’s been a career of life-long learning, both in hard and soft skills.

We have made ourselves so accessible to clients — they can call/text/email/slack to contact us anywhere, anytime. It’s hard to manage.

‘Spotters fees’, ‘kick-backs’ and ‘hidden consultancy fees’ – they’re all secret commissions and they’re illegal under the Crimes Act.

It’s easy for designers to be overwhelmed by their workload but thinking like an emergency department of a hospital can help.

It’s sad but true; clients don’t see design as creating value for them. They are focussed on getting a competitive advantage, selling more products or services, making bigger profits.

Why don’t they teach economics in design courses? I guess it’s because many in the design community don’t make the connection between design and economics.

How many times have you heard a client say that? They have talked to their partner (life and business), talked to some clients and prepared a brief in their head. Now it is just a matter of getting the job done.

There has been much recent social media comment about the branding of the Australian Centre for the Moving Image (ACMI).
The new brand was developed by a UK firm after a tender process.

We’re appalled at the federal budget and the lack of help for SME businesses – especially those not employing. We think we can help.

We talk to a lot of designers and many want to talk about their price sensitive clients. How much will it cost is a question often asked early in a client/designer discussion. Here’s what to say…

Will Zoom meetings become the post-pandemic new normal? It may be too soon to say. What we do know is there’s a high degree of uncertainty in the design industry.

There are many ways to develop strategies to play to win new business; some are good and some are really good. These are well defined strategy models that are used by businesses large and small.