When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.
We’re seeing a lot of movement in our creative industry. Factors are varied but many designers are questioning: is this as good as it gets?
Design value isn’t something designers can assign and expect clients to recognise. Value comes from increasing revenue and satisfaction while decreasing costs.
KPIs should be used to measure business performance not individual performance. Here’s why…
Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..
A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.
Design has become more complex as designers have to swap back and forth between traditional visual design and digital
Scaling a design business is not easy. The battle is to get new business then add designers…
This headline made me smile because, like many other industries, agism is rife in the creative sector. Designers aren’t known for career longevity.
Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…
Some creatives understand value pricing means upping rates. Billing more for the same work. And if there’s not budget, saying no. But no a lazy response.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.