We all know the best way to new business is to get more work from existing clients but it can be hard trying to find new avenues to sell our skill.
This is a new service most designers can confidently add to their pitch.

Innovation whooshes past designers steadfastly committed to producing innovation solutions that keep their clients products and services up-to-date. But while we keep them relevant, who keeps us relevant?

In a crowded marketplace, designers need to explore different ways to find new business. Our design value chain, evolved from Michael Porter’s value chain, works brilliantly to identify where an organisation uses design, how effective it is, and the benefits of using more design.

Of all the line items in an estimate of costs, clients seem to question design management the most. They seem to think that paying for design management is like paying for bottled water…

This research report titled ‘What client’s think’ is based on 500 individual client interviews conducted on behalf of (and paid for by) UK design agencies. We think the results are relevant to the Australian design community and worth sharing.

We’ve been working with designers to discover their ‘onlyness’ and that reminded me of the research I did in a previous life. It’s still relevant so I thought I would share…

Great pitchers don’t just chuck the ball in the general direction of the plate. They lean back and pitch it with all their might at a well-researched target with a well-researched strategy. They have a clear goal in sight.