Fundamentally, new business managers are trying to get clients to buy from their studio rather than another …. so does that mean the only skill new business managers need is persuasion?

It’s a terrible feeling, the realisation the studio you nurtured and grew no longer brings you joy … but do not despair, there are tools and resources to help diagnose the problem and fix it.

There has been much recent social media comment about the branding of the Australian Centre for the Moving Image (ACMI).
The new brand was developed by a UK firm after a tender process.

We’re appalled at the federal budget and the lack of help for SME businesses – especially those not employing. We think we can help.

We talk to a lot of designers and many want to talk about their price sensitive clients. How much will it cost is a question often asked early in a client/designer discussion. Here’s what to say…

It’s easy to think bias is embedded in others like Donald Trump or Pauline Hanson, but truth is most designers have some level of unconscious bias.

Many designers avoid all talk about money because they find it stressful but it’s not talking about money that’s stressful. Having the money talk early in a project means you can relax and enjoy the design.

Designers like to craft brands rather than design logos. We’re protective of identities created and like to be involved in building their character. Here’s a great example of a brand with character.

Will Zoom meetings become the post-pandemic new normal? It may be too soon to say. What we do know is there’s a high degree of uncertainty in the design industry.

So, we’re working all from home now but are designers working from home forever? If they are, here’s some things you should consider …

There are many ways to develop strategies to play to win new business; some are good and some are really good. These are well defined strategy models that are used by businesses large and small.

Designers spend an inordinant amount of time trying to guess what clients want. We’ve written a survey to ask them what they want. It’s yours to share.