Clients default to discussing design aesthetics because they have no other basis for judgement. They need a design effectiveness culture.

We asked 4 designers we know use instagram regularly, whether the channel works as a new business tool.

We think that about half of all design-using businesses say they would like to make more use of design, but cost prevents them.

Clients are using scenarios to proactively plan for future events. They’re replacing business plans because it’s getting too hard to forecast with accuracy.

When times are tough and profits are low, raising your hourly rate is not the way to earn more. Instead, concentrate on selling your knowledge and expertise.

Times are tough and profits are down, but we know it’s cyclical and good times will return. Why not use this downtime to question whether a merger would be good for you and your business?

Our industry has come a long way in the past decade. We saw client service directors embedded in design agencies. This led to a discussion about strategy and we moved on from planning an output to strategies for outcomes.

The Victorian Government is asking designers to work for free – to free pitch. The Fair Work Commission clearly states working for free is unlawful. So why?

as AI advances, clients will expect designers to reduce the hours spent on design. This will further undermine the financial viability of the time-and-materials business model.

This week’s article justifies that feeling that we’re all earning less than we were. It’s proof it’s not just about working smarter not harder, it’s about the bigger picture.

Design impact can be measured as part of the discovery process and a post mortem

The Australian design industry is not known for introspection. We talk to clients about \’discovery\’ and \’insights\’ but don\’t do it for our industry