This is an article about how designers can differentiate themselves from AI. And how we can help clients understand the difference.

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

This article lists the 5 things are common to successful studios we work with. Successful studios – in our view – are those where everyone is happy, healthy and well rewarded.

Scaling a design business is not easy. The battle is to get new business then add designers…

There are really only two ways for creatives to get more work. Either find new clients or get more work from existing clients. Here’s one simple strategy that will help both activities…

Designers are the disruptors. They move away from technology-driven answers to human centred designs.

Promoting designers by job title only, not by an increase in salary is detrimental to the designer, to the design business and to the creative industry. Here’s why.

Designer’s websites show beautifully-finished designs but in reality, designing takes time and can get messy. We don’t tell clients that.

In design research you are trying to understand the customers beliefs, experiences, attitudes, behaviour and interactions.

Business strategists suggest we ignore competitors and only worry about what we can control. I would argue the opposite – the more we know, the better.

We aim to get recognised and paid for the value we create, not the hours we spend on the project. We want to shift from a cost focus to a value focus.

Business strategists suggest we ignore competitors and only worry about what we can control. I would argue the opposite – the more we know, the better.